TOP 5 Innovations at CES 2025: Breakthroughs in automotive technology

CES 2025 has become a real breakthrough in the world of automotive technology. The world's leading manufacturers and technology companies have presented solutions that could change our approach to driving, moving, and using transportation in the coming years. In this article, we'll look at five of the most impressive new products that stand out from the rest.

5th place: Innovative systems from Continental

Continental continues to amaze with its commitment to developing cutting-edge technologies. At CES 2025, they presented two impressive driver-car interaction systems based on artificial intelligence.

The first of them is an intelligent owner recognition system. Thanks to a set of sensors and all-round cameras, the car can identify the owner by face, facial expressions and movements, as well as predict his intentions. For example, the car will automatically open the trunk if the driver heads to the back of the car with a load.

The second innovation is a projector in the ceiling cladding, which displays useful information on the side windows. The owner will be able to see data such as the road conditions, battery charge level or weather forecast just by walking up to the car. According to the company, these solutions may appear on production models in the next 3-5 years.

4th place: Honda 0 (Zero) electric vehicles

Honda is once again proving that it is keeping pace with technology by introducing the 0 (Zero) line of electric vehicles. Two pre—production prototypes were shown at the exhibition - the 0 Saloon sedan and the 0 SUV crossover. They will be put into production in 2026, and the first market will be the USA, followed by access to Europe, Asia and Africa.

One of the main features of the new models is the use of artificial intelligence, which is capable of self-learning. This allows the cars to offer a unique experience for each driver. The electric vehicles are also equipped with a third—level autonomous system and run on the Asimo OS operating system, in honor of the famous Honda robot.

Separately, it is worth noting the joint project of Honda and Sony — the Afeela 1 liftback. This car is already available for order, although the first deliveries will begin only in 2026. With impressive performance, including a 490 hp twin-engine unit and a range of up to 483 km, the Afeela 1 promises to be one of the most anticipated electric cars of the coming years.

3rd place: Suzuki unmanned shuttle

Suzuki surprised visitors with its sixth generation of unmanned shuttles, developed in collaboration with the Australian company Applied EV. These vehicles can be used for logistics and cargo delivery, especially in closed areas.

The prototype is built on a modular skateboard platform, which allows you to install various add-ons: from cargo containers to passenger capsules. Such solutions will help optimize logistics processes and open up new opportunities for autonomous transport.

2nd place: Neurofurgon from LG

LG has taken a step forward by introducing the concept of the world's first "neurofurgon". This car uses neural networks to adapt the interior space to the needs of the owner. Depending on the situation, the car can be transformed into a mobile office, a lounge area or a creative studio.

Special attention is paid to convenience: armchairs that transform into beds, built-in screens for work and entertainment, as well as interactive functions that make the trip as comfortable as possible. Such cars can be an ideal solution for people who spend a lot of time on the road.

1st place: Zeekr and BMW — fast charging in 15 minutes and spacious interiors

Two technology giants were in the first place at once. Zeekr has introduced batteries capable of charging an electric vehicle in just 15 minutes. This is a revolutionary achievement that can significantly accelerate the mass transition to electric transport, especially in the context of modern charging station infrastructure.

BMW, in turn, demonstrated Panoramic iDrive, a panoramic screen that covers the entire front panel of the car. This system combines the functions of an infotainment system and car control. Using artificial intelligence and voice interface makes driving easier and safer.

Innovations such as ultra-fast charging and integrated control systems are bringing us closer to the era of smart, fully autonomous cars.

Conclusion

CES 2025 has become a platform for demonstrating technologies that will determine the future of the automotive industry. From intelligent systems and neuromobiles to ultrafast charging and panoramic screens, these developments are changing our understanding of the possibilities of cars.
The future is already coming, and thanks to these innovations, the world of transport is becoming more convenient, safer and more environmentally friendly. Do you want to experience modern technology right now? Rent an electric car at Rentacars and start your journey into the future! Our fleet includes modern models with innovative features that will make your trip comfortable and eco-friendly.